The Four Ps of Business
Ramneek Wayne
November 22, 2024 release
Paperback, 150 pages, $29.95
ISBN: 9781923224476
In The Four Ps of Business, Ramneek Wayne guides readers through
the essential pillars of business strategy: Product, Place, Promotion,
and Price. Drawing on personal experience and case studies, he offers
valuable insights for building a sustainable business in today's
competitive environment.
The book opens with an introduction explaining the interconnectedness of
the Four Ps and the risks of neglecting any one of them. Chapter 1
focuses on Product, highlighting the need for continuous refinement and
using Colgate’s Beef Lasagna failure as a cautionary tale.
Chapter 2, Place, discusses the importance of accessible distribution
through physical and digital channels, emphasizing global versus local
strategies. In Chapter 3, Promotion, Wayne underscores the significance
of strategic marketing and brand messaging, citing Nike as a prime
example.
Chapter 4, Price, explores various pricing strategies, using Apple’s
premium pricing to illustrate how value creation justifies higher
prices. Chapter 5 integrates the Four P’s, showing that alignment among
them is crucial for success, with Amazon as a model of effective
integration.
In Chapter 6, Wayne discusses scaling businesses using the Four P’s,
referencing Airbnb’s global expansion strategies. The book concludes
with a focus on continuous improvement of the Four Ps for long-term
success, along with practical tools and resources in the appendices to
aid readers in their entrepreneurial journeys.
About the Author: Ramneek Wayne is an Entrepreneur and a Public Figure whose remarkable journey began
when he left his home in 2010 at just 18 years old. Moving to New
Zealand in search of a better future, he has since navigated countless
challenges to build a life defined by perseverance, vision, and
resilience. His story, which is being captured in his upcoming
autobiography, reflects not only his personal struggles but also his
determination to inspire and uplift others through his experiences. Ramneek is also the founder of The Million Dollar Podcast.
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