Fit for Service: Meeting the demand of the Asian middle class (R G Menzies Essay 5) -- Andrew Bragg

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Fit for Service

Meeting the demand of the Asian middle class

R G Menzies Essay  5

Andrew Bragg

Series Editor: Nick Cater

Foreword by the Hon Andrew Robb AO

Published January 2017

Binding:  Paperback
Pages:  88 pages
Price:  $19.95
ISBN:  978-1-925501-37-7

Australia’s prosperity is built upon free, open markets and creative trade policy. At a time of increasing protectionism, our North Asian trade agreements open the door to increased service exports to the region’s rapidly growing middle class. But does Australia have what it takes to capitalise on these deals? Fit For Service examines what Australia must do to succeed in exporting the know-how that is disrupting the 21st century.

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