Fit for Service
Meeting the demand of the Asian middle class
R G Menzies Essay 5
Andrew Bragg
Series Editor: Nick Cater
Foreword by the Hon Andrew Robb AO
Published January 2017
Binding: Paperback Pages: 88 pages Price: $19.95 ISBN: 978-1-925501-37-7
Australia’s prosperity is built upon free, open markets and creative trade policy. At a time of increasing protectionism, our North Asian trade agreements open the door to increased service exports to the region’s rapidly growing middle class. But does Australia have what it takes to capitalise on these deals? Fit For Service examines what Australia must do to succeed in exporting the know-how that is disrupting the 21st century.
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